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LinkedIn In 30 Minutes by Pinola Melanie

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Become a LinkedIn Networking Pro

You’ve probably heard this old saying before: “It’s not what you know, it’s who you know.” Well, on LinkedIn, both what you know and who you know can make a huge difference for your career prospects. In the previous chapter, we fine-tuned your LinkedIn profile to highlight your skills, strengths, and experience — the “what” that companies and others want to know about you. The “who” side comes from your connections on LinkedIn. It’s not just who you directly know — it’s also who your contacts know and, even further out, who they know.

LinkedIn is a powerful tool because it turns a small number of connections into a huge, professional network — one that’s far more vast and diverse than you could build with real-life ...

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