Friday: Understand 3 and 3

I can’t remember where I heard about this technique, but it’s a useful one for staying top of mind with your existing connections. I call it the 3 and 3 technique. It involves going through your list of connections, reaching out to three people you don’t know and three people you do know (who you haven’t talked to in a while), and sending them a simple message.

I know some of you will only be connected to people you know, and so just get rid of that second three. (By this I mean, don’t worry about reaching out to three people you don’t know, since you won’t have any first-level connections you don’t know.) Schedule the time to regularly reach out to three people you know, who you haven’t talked to in a while, and ask ...

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