Introduction
People are researching you. Perhaps they are headed into a meeting with you, evaluating you for a job opportunity, or looking to purchase a product from you. Perhaps they met you at an event or are simply in the process of doing business with you. Whatever the reason, they want to know more about YOU.
People do business with people and with the dawn of the Internet, it’s never been easier to learn more about the people we meet and do business with. All it takes is a couple clicks of the keyboard and you can get a full description of almost anyone or anything.
Not everyone has a personal website or websites devoted to them (well, unless you are a celebrity); however, the LinkedIn profile has become the de facto website for everyday professionals. A simple name search for most people returns their LinkedIn profile on the first page of search results. How does your LinkedIn profile portray you? Your LinkedIn profile is your online reputation, digital introduction, and first impression. The good news is that you have complete control over your profile and can shape how your reader perceives you.
Most people simply copy and paste their resume into their profile because it’s easy, but a profile consisting of a copied-and-pasted resume impresses no one. To have a strong and optimized LinkedIn profile, you need to tell your professional story, strategically writing it toward your goals and target audience.
About This Book
This book is a how-to manual that shows you the ...
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