Chapter 4
Optimizing the “Behind the Scenes” Sections
IN THIS CHAPTER
Keeping your profile changes a secret
Knowing when LinkedIn sends out an activity update on your behalf
Creating a customized link to your profile for marketing
Marketing your profile for more profile views
Not every part of your LinkedIn profile is there for the whole wide world to see. In this chapter, I take you behind the scenes of your profile to make sure every invisible nook and cranny is optimized for success. You learn how not to bombard your LinkedIn connections with notifications that you updated your profile. You also discover when and how to turn notifications back on and how that helps you rank higher in LinkedIn search.
Managing Profile Changes
When you make changes to your LinkedIn profile, a notification may be sent out alerting your network. Activity updates may get broadcast to your connections’ LinkedIn home page newsfeeds and appear on your profile’s Recent Activity page. By seeing your profile updates on their newsfeeds, your connections are reminded of you and they may find themselves ...
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