LinkedIn Profile Optimization For Dummies

Chapter 5

Establishing Your Calling Card

IN THIS CHAPTER

Adding and editing your name

Selecting your field of business

Adding your contact information

Think of the top part of your LinkedIn profile as your calling card. This upper most section of your profile gives your reader a quick overview of who you are and what you do. This area also provides the information a person needs to reach out to contact you. In a single glance, your reader sees:

• Your profile picture
• Your background photo
• Your headline
• Whether you are a premium LinkedIn member
• Your location
• Your industry
• Your current company
• The last school you attended
• The number of first-degree connections you have
• Your contact information

In this chapter, I show you how to set up this section of your LinkedIn profile in the most optimized manner to ensure the right people are able to find and contact you. Let’s start with your name.

Using the Name Field Correctly

What can be easier than adding your name to your LinkedIn profile? Turns out, the name field is an area where people repeatedly make mistakes.

First, when adding ...