Users who are converting from Microsoft Windows depend on the various ZIP utilities that collect files together in an archive and compress them for easier transmission, such as by email.
You could teach your users about the switches associated with the tar command, but you have to remember the annoyances involved for users who already have problems with Linux.
For regular users, you'll need to create a step-by-step procedure. Your choices are either to create a procedure for using the zip command, for using the Archive Manager (sometimes known as the File Roller), or for connecting to the Archive Manager via the Nautilus File Browser. I provide one example of each in this annoyance.
One more element in this annoyance is how Microsoft uses zip compression, which is different from the bzip and gzip compression formats often popular in Linux archives. Not all Linux distributions install the zip package by default. (Remember to install it for the sake of your users!)
If you don't install the right components, your users won't find all the features described in this annoyance, and they might believe that you're full of hogwash. (No offense intended to hogs . . . .) For example, if you've forgotten to install the file-roller package, you won't be able to create an archive from the Nautilus utility. To ensure that the techniques in this annoyance work, make sure the following packages are installed: