When you stand up in a networking meeting and tell a group of other business people about your enterprise it’s a great opportunity of which you should be taking full advantage. However, it’s not just about telling people what you do but so much more.
A presentation of your business is the perfect opportunity to regularly re-clarify in your own mind exactly how clear and accurate your definition of it is. In addition there are always refinements and additions you can make to the profile of the clients you’re looking for. Don’t ever sit back smugly and rest on your laurels thinking you’ve got it right. We all know what happens to laurels that are rested upon too often!