Book description
A volume “packed“ with insight and ideas The packaging industry is more competitive every day so creating a new package that is innovative, adds value, and makes a connection with the consumer is a challenge often met with limited success.
Table of contents
- Cover
- Title
- CONTENTS
-
PART I: DESIGNING PACKAGES
- KAMA SUTRA (1/2)
- KAMA SUTRA (2/2)
- ADNAMS BREWERY
- PHILIP B
- PEPSI BLUE (1/2)
- PEPSI BLUE (2/2)
- SELFRIDGES
- FLORIS
- WETNOZ (1/2)
- WETNOZ (2/2)
- TEA TREE
- MARQUIS PHILIPS
- FOSCHINI
- MR. LEE
- VITALIZERS
- HULA HOOPS
- VICTORIAN OLIVE GROVES
- FRULATTÉ
- SOAPTOPIA
- DISCOVERY CHANNEL
- GERBER LEGENDARY BLADES
- GREG NORMAN ESTATES
- PERRIER
- PAXTON AND WHITFIELD
- AG HAIR PRODUCTS
- SOUTH AUSTRALIAN COMPANY STORE (1/2)
- SOUTH AUSTRALIAN COMPANY STORE (2/2)
- SIMPLE HUMAN
- BLUE Q
- NK’ MIP
- FANTA
- PLANET KRUNCH
- NISSAN EUROPE
- MOTHER MEGS FINE FOOD
- OHIO GOLD RECORDS (1/2)
- OHIO GOLD RECORDS (2/2)
- AQUALIBRA
- TESCO KIDS
- WATERCOLOURS
- POL ROGER
- FRUIT & VEGGIE BAR
- KOPPERS
- VOLKSWAGEN (1/2)
- VOLKSWAGEN (2/2)
- SUPERDRUG (1/2)
- SUPERDRUG (2/2)
- HARLEY-DAVIDSON (1/2)
- HARLEY-DAVIDSON (2/2)
- ORANGE (1/2)
- ORANGE (2/2)
- CORUS (1/2)
- CORUS (2/2)
- PHOEBE 45
- BOY SCOUTS OF AMERICA (1/2)
- BOY SCOUTS OF AMERICA (2/2)
- FOSSIL (1/2)
- FOSSIL (2/2)
- MAMBO (1/2)
- MAMBO (2/2)
- PEZ
- TAZO TEA
- TARGET CUPS
- FRESH (1/2)
- FRESH (2/2)
- DIRTY GIRL (1/2)
- DIRTY GIRL (2/2)
- ALTOIDS
-
PART II: REDESIGNING PACKAGES
- BALDUCCI’S
- CAFÉ DE LYA
- CIAO BELLA
- DOLE FRUIT BOWLS
- FRUIT TO GO
- LA MILITA
- ORIGIN
- PEARLS OLIVES
- BEEFEATER CROWN JEWEL
- CANYON ROAD
- FRUTIER
- SECRETS OF SUCCESS
- NANDO’S SALAD DRESSING
- SIR LAURENCE OLIVIER, THE BIBLE—AUDIO CD BOX SET
- TEND BLENDS
- W.M. BARR
- AVON
- BARBIE
- LIONEL TRAINS
- SECRETS OF SUCCESS
- LENSCRAFTERS
- SCHROEDER MILK
- TSAR
- AVEENO
- CLEARLY CANADIAN
- SECRETS OF SUCCESS
- LIPOVITAN
- SACKETS HARBOR WAR OF 1812 ALE
- SOMERFIELD
- DIRECTORY
- ABOUT THE AUTHORS
Product information
- Title: Little Book of Big Packaging Ideas
- Author(s):
- Release date: March 2007
- Publisher(s): Rockport Publishers
- ISBN: 9781616736453
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