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Living Strategy: Putting People at the Heart of Corporate Purpose by Lynda Gratton

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Step Two: Imagining the future

The creation of a shared vision is at the heart of a people-centred strategy. This section explores Step 2, how a visioning capability can be created and become part of the everyday actions of people in the organization, not a one-off activity or a fad for a month, but a way of thinking about the future and about people which has meaning — a way of collective dreaming, raising the excitement level, and focusing on the shared agendas.

We look at how to kick off the hard conversations about what is really important for the future and how these collective dreams can become a reality, capable of balancing short-term ...

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