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Living Supply Chains: How to Mobilize the Enterprise Around Delivering What Your Customers Want by John Gattorna

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Chapter 5. Continuous replenishment supply chains: Where relationships matter most

Can you spot a continuous replenishment supply chain at 100 metres? It is the type of supply chain where customers are loyal and, in return, expect a high level of commitment and service. The continuous replenishment supply chain has its highs and lows when it comes to demand, but all members of the supply chain seek to satisfy demand in the most effective way. Possibly the most distinctive characteristic of the continuous replenishment supply chain is that customers are truly collaborative in their buying behaviour. You know you’re in a continuous replenishment supply chain when all parties, including third-party providers, collaborate to lower costs, meet demand ...

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