Book description
Living the Dream is a business book for creative people. It
provides the insights and action steps they need to confidently put
their skills and passions to work, to make the best business
decisions possible, all in service of the ultimate goal--to make a
living doing what they love.
This inter-disciplinary, no-holds barred guidebook is for emerging
and established creative small business owners. It delivers
management, marketing ideas, and principles that can make
independent creative work stress free and financially rewarding.
Living the Dream is void of useless references to big companies,
celebrity CEOs, or industry inbreeding. Instead, it gives creative
people the real goods on proven business-building strategies
without all the mumbo jumbo. This powerhouse of a book is focused
on how to be successful and creative as a freelancer or small
business owner. Through interviews, case studies, and features, the
industry pros and subject matter experts provide the wisdom,
objectivity, and context that creatives need. It's all about being
creative and getting paid.
Table of contents
- Title Page
- Copyright Page
- Dedication Page
- Acknowledgments
- Foreword
- Contents
- Introduction: A Business Book for Creatives
- Part I. Managing Your Creative Business
- Part I Summary: Your Management Style
- Part II. Marketing Your Creative Business
- Part II Summary: Your Marketing Style
- That’s a Wrap
- Index
Product information
- Title: Living the Dream: Putting your creativity to work (and getting paid)
- Author(s):
- Release date: November 2012
- Publisher(s): New Riders
- ISBN: 9780133085754
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