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Lo bueno funciona by Nancy Lee, David Hessekiel, Philip Kotler

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Notas

Capítulo 1

1 En la conferencia sobre empresas con responsabilidad social celebrada en noviembre de 2008.

2 The New York Times (2011), «The Social Responsibility of Business Is to Increase Its Profits», http://query.nytimes.com/mem/archive/pdf?res=F10F11FB3E5810718EDDAA0994D1405B808BF1D3 (consultado el 11 de diciembre).

3 Cone Communications (2011), «2011 Cone/Echo Global CR Opportunity Study» (http://74.6.238.254/search/srpcache?ei=UTF8&p=cone+6%25+global&fr=yff40 awe&u=http://cc.bingj.com/cache.aspx?q=cone+6%25+global&d=4979151657108579&mkt=en-US&setlang=en-US&w=aeef8f6b,71892f84&icp=1&.intl=us&sig=Qnbdm4GGwPzKPE9B3uFnIQ--)consultado el 11 de diciembre.

4 Harvard Business Review (2011), «Creating Shared Value», http://hbr.org/2011/01/the-big-idea-creatingshared-value/ar/1 ...

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