The IETF Internet Engineering Note (IEN) referenced below contains a playful discussion of the battle between the big-endians and the little-endians.
IETF IEN-37. "On Holy Wars and a Prayer for Peace." D. Cohen. April 1, 1980.
The following IEEE document tries to clear up the confusion caused by multiple "standard" frame and address formats.
IEEE Draft Standard 802: Overview and Architecture, 1999.