Location Analytics for Business

CHAPTER 2

Location Analytics Project Development

First it helps to understand the steps involved in assessing and then implementing a location analytics project. In the next chapter, I’ll tell you about a retail real estate marketing project that my consulting group Beitz and Daigh Geographics, Inc. worked on and you will see these steps first hand. But first let’s look at the basic steps in a location analytics project.

Here is a basic outline of the steps in the process:

1. Start with your questions and goals
2. Determine your study area
3. Assess your data requirements
4. Assess your software and 3rd party services need
5. Check the budget to see if it all works
6. Create a phased approach if necessary
7. Perform the analysis and recalibrate as necessary
8. Evaluate ...