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Location-Aware Applications by Murat Aktihanoglu, Richard Ferraro

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Appendix B. Business plan outline

  1. Cover
  2. Executive Summary
  3. Table of Contents
    1. Analysis of the Idea and Business Opportunity
      1. Description of the idea
      2. Why is the idea a good business opportunity as well?
      3. Competitive strategy
      4. General objectives to be reached
    2. Presentation of the Entrepreneur or Development Team
    3. Study of the Business Environment
      1. External factors affecting the project
      2. Forces affecting the market
      3. Analysis of risks, opportunities, and threats
    4. Structure of the Company
    5. SWOT (Strength, Weaknesses, Opportunities, and Threats) Matrix
    6. Research and Development Plan
    7. Agreements, Alliances, and Outsourcing
    8. Marketing Plan
      1. Analysis of the project’s target market
      2. Marketing mix
        • Product
        • Place
        • Pricing policy
        • Promotion
      3. Customer relations management ...

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