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Logo Design Love, Annotated and Expanded Edition, Second Edition by David Airey

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Chapter Six. Pricing design

How much should you charge your clients for identity design? It’s a question that every designer struggles with at some point. So if you don’t know what your skills are worth, rest assured you’re not alone. It wasn’t until I was in business for about five years before I felt comfortable that my pricing was doing me justice. There were—and still are—jobs I lost because I quoted too high. There were even a couple I almost lost because I quoted too low, giving my clients the impression that I mightn’t have been up for the task, so it’s a balancing act that you only truly learn through experience and through your knowledge of what you have to offer. That said, there’s advice I can share that’ll make things easier as you ...

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