Logo Design Love, Annotated and Expanded Edition, Second Edition

Chapter seven. From pencil to PDF

To be a good designer you need to be curious about life; the strongest ideas are born from our experiences and the knowledge we gain from them. The more we see and the more we know, the greater the amount of fuel we have for generating ideas.

I’m often asked how to transform this fuel into actual design concepts, and that’s what we’re going to look at in this chapter. We’ll focus on two vital steps in the process—mind mapping and sketching—and then talk about what to include when preparing your presentation PDFs for the client.

Mind mapping

Using mind maps helps you to consider as many different design directions as possible, and at the stage when they’re most needed. It’s a relatively straightforward process ...