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Logo Design Love, Annotated and Expanded Edition, Second Edition
book

Logo Design Love, Annotated and Expanded Edition, Second Edition

by David Airey
August 2014
Beginner to intermediate content levelBeginner to intermediate
240 pages
4h 52m
English
Peachpit Press
Content preview from Logo Design Love, Annotated and Expanded Edition, Second Edition

Chapter eight. The art of the conversation

You’ve met with your client and gathered information. You’ve conducted thorough research, spent hours sketching, and worked on digitized versions of your strongest ideas. Now you’re ready to make that client presentation—a stage of the process that can cause undue pressure and anxiety.

If you’re one of many designers who gets nervous about this step and finds it a bit unpredictable, one way to alleviate pressure is to look at client presentations from a different angle. Delivering your ideas shouldn’t foster the worry associated with a “big reveal.” At the same time, this stage of the process is about much more than simply showing a few pictures and asking, “So, what do you reckon?”

Presentations are ...

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Publisher Resources

ISBN: 9780133812589Purchase book