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Logo Design Love, Annotated and Expanded Edition, Second Edition by David Airey

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Chapter Eight. The art of the conversation

You’ve met with your client and gathered information. You’ve conducted thorough research, spent hours sketching, and worked on digitized versions of your strongest ideas. Now you’re ready to make that client presentation—a stage of the process that can cause undue pressure and anxiety.

If you’re one of many designers who gets nervous about this step and finds it a bit unpredictable, one way to alleviate pressure is to look at client presentations from a different angle. Delivering your ideas shouldn’t foster the worry associated with a “big reveal.” At the same time, this stage of the process is about much more than simply showing a few pictures and asking, “So, what do you reckon?”

Presentations are ...

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