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Logo Design Love, Annotated and Expanded Edition, Second Edition
book

Logo Design Love, Annotated and Expanded Edition, Second Edition

by David Airey
August 2014
Beginner to intermediate content levelBeginner to intermediate
240 pages
4h 52m
English
Peachpit Press
Content preview from Logo Design Love, Annotated and Expanded Edition, Second Edition

Chapter twelve. Beyond the logo

“The role of the logo is to point, to designate—in as simple a manner as possible.”

Those were Paul Rand’s words in a 1991 article published by AIGA titled “Logos, Flags, and Escutcheons.” I agree. But of course as you should know by this point in the book, the strongest visual identities are about a lot more than a trademark in isolation.

Andrew Sabatier said we should avoid all reference to the word logo: “Logos are only meaningful in context and they should be seen to add value to that context. It is unlikely that a logo alone will be able to add sufficient value to a business. Logos are best employed in a system of brand marks that determine a unique brand experience.”

Whatever you choose to call these marks ...

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Publisher Resources

ISBN: 9780133812589Purchase book