There are a lot of books out there that show collections of
logos. But David Airey’s “Logo Design Love” is
something different: it’s a guide for designers (and clients)
who want to understand what this mysterious business is all about.
Written in reader-friendly, concise language, with a minimum of
designer jargon, Airey gives a surprisingly clear explanation of
the process, using a wide assortment of real-life examples to
support his points. Anyone involved in creating visual identities,
or wanting to learn how to go about it, will find this book
invaluable. - Tom Geismar, Chermayeff & Geismar
In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.
David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more.
Readers will learn:
Why one logo is more effective than another
How to create their own iconic designs
What sets some designers above the rest
Best practices for working with clients
25 practical design tips for creating logos that last
Table of Contents
- Title Page
- Copyright Page
- About the author
- Contributors (a huge thanks)
- Part I: The importance of brand identity
- Part II: The process of design
- Part III: Keep the fires burning
- Design resources Help from elsewhere
- Index: Looking for something?
- Title: Logo Design Love: A Guide to Creating Iconic Brand Identities
- Release date: December 2009
- Publisher(s): New Riders
- ISBN: 9780321657251