Book Description
There are a lot of books out there that show collections of
logos. But David Airey’s “Logo Design Love” is
something different: it’s a guide for designers (and clients)
who want to understand what this mysterious business is all about.
Written in reader-friendly, concise language, with a minimum of
designer jargon, Airey gives a surprisingly clear explanation of
the process, using a wide assortment of real-life examples to
support his points. Anyone involved in creating visual identities,
or wanting to learn how to go about it, will find this book
invaluable. - Tom Geismar, Chermayeff & Geismar
In Logo Design Love, Irish graphic designer David Airey
brings the best parts of his wildly popular blog of the same name
to the printed page. Just as in the blog, David fills each page of
this simple, modern-looking book with gorgeous logos and real world
anecdotes that illustrate best practices for designing brand
identity systems that last.
David not only shares his experiences working with clients,
including sketches and final results of his successful designs, but
uses the work of many well-known designers to explain why
well-crafted brand identity systems are important, how to create
iconic logos, and how to best work with clients to achieve success
as a designer. Contributors include Gerard Huerta, who designed the
logos for Time magazine and Waldenbooks; Lindon Leader, who
created the current FedEx brand identity system as well as the
CIGNA logo; and many more.
Readers will learn:
Why one logo is more effective than another
How to create their own iconic designs
What sets some designers above the rest
Best practices for working with clients
25 practical design tips for creating logos that last