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Logo Design Love: A Guide to Creating Iconic Brand Identities by David Airey

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Chapter Eleven: 25 practical logo design tips

We’ve covered a lot of ground up to this point. Although writing about the design process and all its intricacies could amount to at least 10 books of a similar size, let alone one, by now you should have a firm grasp of what’s required to go out and create your own iconic brand identities.

This last chapter of the book provides a quick design course for those looking for a brief roundup. Here you will find a rundown of 25 tips, and while many of them have been discussed in more detail in previous chapters, there are a few noted for the first time.

You’ll also find additional designs peppered throughout these last pages of our journey together. Hopefully, you’ll find them as enjoyable as I do.

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