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Logo Design Love: A Guide to Creating Iconic Brand Identities by David Airey

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Chapter Eight: The art of the conversation

You’ve met with your client and gathered information. You’ve conducted thorough research, spent hours sketching, and worked on digitized versions of your strongest concepts. Now you’re ready to make that client presentation—a stage of the process that can cause undue pressure and anxiety.

If you’re one of many designers who finds presentations a bit daunting and unpredictable, one of the ways that you can alleviate the pressure is to try and look at client presentations from a different angle. Delivering your ideas shouldn’t foster the worry associated with a “big reveal.” At the same time, this stage of the process is about way more than simply showing a few pictures and asking, “So, what do you reckon?” ...

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