LogoLounge 2

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Job no:82185(CTP) Title : RP-Logolounge 2 Client : Pro-vision

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175 Size : 228.6(w)279.4(h)mm Co : M6 C0 O/P: CTP

Dept : DTP D/O : 27.08.04 (Job no:000000 D/O : 00.00.01 Co: CM0)

Job no:8

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17

Dept : D

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logolounge 2

Dana Lytle

Planet Propaganda, Madison, WI

Paradox Media logo, by Alterpop

“There’s abstract, there’s representational, and there’s

So-Representational-It-Whacks-You-Upside-the-

Head. The Paradox logo is definitely SRIWYUTH, but

with a pleasing twist: It represents an abstract concept,

relying on a nearly universal cultural reference to bridge

the gap between image and idea.”

Dana Lytle is creative director and cofounder of Planet

Propaganda, a creative communications firm in Madi-

son, Wisconsin. He holds a degree in graphic design

from Montana State University. When not designing, he

spends his time rearranging his basement to make

room for his collection of vintage letterpress equip-

ment. Though his heart belongs to print, Lytle also pro-

fesses to love the smell of a freshly launched website.

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Joe Duffy

Duffy & Partners, Minneapolis, MN

Natasha Doll logo, by CDI Studios

“In a seemingly effortless and loopy stylized series of

calligraphic strokes, the designer has managed to

evoke the notions of doll, music, fun, and femininity. It’s

all contained within a very bold, distinctive, and artistic

mark. I love that the logotype works as a symbol and

vice versa. It’s typically more difficult, and in this case,

more direct.”

Joe Duffy is chairman of Duffy Worldwide, which he

started in 1984 and has transformed into an organiza-

tion with offices in Minneapolis, New York, London, Sin-

gapore, and Hong Kong. His understanding of how

design affects consumer attitudes has led to many big

ideas executed in advertising as well as in design. He

has guided the design component of significant inte-

grated programs for EDS, Qualcomm, Ameritech, FAO

Schwarz, Minute Maid, Nuveen Investments, Interna-

tional Truck and Engine Corporation, and Nikon.

jurors

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