Bill Gardner is president of Gardner Design and has produced work for
Learjet, Thermos, Nissan, Pepsi, Pizza Hut, Kroger, Hallmark, Cargill Cor-
poration, and the 2004 Athens Olympics. His work has been featured in
Communication Arts, Print, Graphis, New York Art Directors, Step By Step,
Mead Top 60, the Museum of Modern Art, and many other national and inter-
national design exhibitions. He lives in Wichita, Kansas.
Catharine Fishel runs Catharine & Sons, an editorial company that special-
izes in working with and writing about designers and related industries. She
writes for many design magazines, is contributing editor to PRINT magazine,
is editor of, and is author of many books, including Paper
Graphics, Minimal Graphics, Redesigning Identity, The Perfect Package,
Designing for Children, The Power of Paper in Graphic Design, Inside the
Business of Graphic Design, 401 Design Meditations, and How to Grow as a
Graphic Designer.
about the authors
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logolounge 2
© 2005, 2011 by Bill Gardner
First paperback edition published in 2006.
All rights reserved. No part of this book may be reproduced in any form without writ-
ten permission of the copyright owner. All images in this book have been reproduced
with the knowledge and prior consent of the artists concerned, and no responsibility is
accepted by producer, publisher, or printer for any infringement of copyright or other-
wise, arising from the contents of this publication. Every effort has been made to ensure
that credits accurately comply with information supplied.
First published in the United States of America by
Rockport Publishers, Inc., a member of
Quayside Publishing Group
33 Commercial Street
Gloucester, Massachusetts 01930-5089
Telephone: (978) 282-9590
Fax: (978) 283-2742
Library of Congress Cataloging-in-Publication Data available
ISBN-13: 978-1-59253-297-1
ISBN-10: 1-59253-297-7
10 9 8 7 6 5 4 3 2 1
Design: Gardner Design
Layout & Production: tabula rasa graphic design
Cover Image: Gardner Design
LogoLounge Font: Baseline Fonts, Nathan Williams
Printed in China
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Digital edition: 978-1-61673-885-3
Softcover edition: 978-1-59253-297-1

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