
14
LogoLounge 5
Project
Client
Design Firm
When most large companies get a new logo or rebrand, it’s primarily a
matter of interest for their own staff, and secondarily, for their customers.
On the third tier, perhaps, is the design press and the design community.
But usually, it isn’t national or international news.
Word of Walmart’s rebranding sparked an entirely different reaction. Its
new logo—called the “spark”—was an overnight sensation. The Internet,
national news services, newspapers, and magazines covered the new
mark. Everyone, it seemed, was wondering: Where would Wal-Mart—now
Walmart—go next?
As the leading retail chain in the United States, ...