
Project
Client
Design Firm
Identity Redesign
Alias
Fragile
LogoLounge 5
A fashion-forward client needs an identity with long legs, as well as an
eternally youthful body that can be dressed and redressed, season after
season, and always be in style.
Such was the case for Alias, an Italian firm famous for its innovative
approach to furniture design. Every year, the company produces an entirely
new line of furniture that must have an entirely new identity in order to be
marketed properly. But the company’s own core identity needs to remain
intact—recognizable and solid—all of the time.
“Changes occur rapidly for our client, according to fashion, production, ...