
LogoLounge 5
Moving graphic identifi ers are nothing new. They have existed in the world
of television for years. However, considering a moving identity as a part of
the very core of your brand is a more recent development.
Moving Brands, a London digital and branding agency, has the creation
of a moving identity in the heart of its creative process. Movement is seen
as an aspect of identity that can be ownable and distinctive for the brand,
just like logo, colors or typeface. However, Moving Brands does not believe
that every brand should be dynamic, no more so than every logo should
be red or round or set in Times Roman.
In fact, just as a simple ...