
The new identity is redolent
of the tailor’s original, quirky
signage—complete with upside-
down S—yet it feels bold and
new. Rich colors, papers, and
foils speak clearly of the shop’s
roots, but the layout is modern.
(Photos by Adam Laycock and
Rex McWhirter.)
55
TEXT
Black
(Provision RP) Logo Lounge 5
D209-128 / 4275 1st proof1st proof
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