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LogoLounge 5
book

LogoLounge 5

by Bill Gardner, Catharine Fishel
July 2009
Intermediate to advanced content levelIntermediate to advanced
192 pages
7h 56m
English
Rockport Publishers
Content preview from LogoLounge 5
Design Firm
Client
Project
58
LogoLounge 5
Al Ahli Bank of Kuwait (ABK) is one of the Arabian Gulf’s most established
banking institutions with eighteen retail branches in Kuwait and an overseas
branch in the UAE. The bank has a successful history serving public and
private investors since its creation in 1967. When the bank’s management
decided it was time for an identity renewal, it was clear that the challenge
would be balancing the bank’s history with its modern vision for the future
in a region where tradition equals trust for many customers.
The bank selected Origin Communications based in Dubai to undertake
the project. “Origin’s success stems ...
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Publisher Resources

ISBN: 9781592535279