about the authors
Bill Gardner is president of Gardner Design in Wichita, Kansas, and
has produced work for Cessna, Spirit AeroSystems, Learjet, Nissan,
Thermos, Pepsi, Pizza Hut, Cargill Corporation, Kroger, Hallmark,
and the 2004 Athens Olympics. His work has been featured in Com-
munication Arts, Print, Graphis, New York Art Directors, the Museum
of Modern Art, and many other national and international design
exhibitions. He is the founder of LogoLounge.com and the author
of LogoLounge 1, 2, 3, 4 and the annual “LogoLounge: Logo
Trend Reports.”
Catharine Fishel specializes in working with and writing about graphic
designers and related industries. Her writing has appeared in many
leading publications. She is editor of the web site LogoLounge.com,
contributing editor to PRINT, and is the author of many books about
design, including The In-House Design Handbook, The Freelance
Design Handbook, Paper Graphics, Minimal Graphics, Redesigning
Identity, The Perfect Package, LogoLounge 1, 2, 3, 4, 401 Design
Meditations, Designing for Children, Inside the Business of Graphic
Design and How to Grow as a Graphic Designer.
TEXT
Black
(Provision RP) Logo Lounge 5
D209-128 / 4255 1st proof1st proof
LL5 178-192_NC_.indd 192LL5 178-192_NC_.indd 192 2/26/09 9:13:08 AM2/26/09 9:13:08 AM
© 2009, 2011 by Bill Gardner
All rights reserved. No part of this book may be reproduced in any form without written
permission of the copyright owners. All images in this book have been reproduced with the
knowledge and prior consent of the artists concerned, and no responsibility is accepted by
producer, publisher, or printer for any infringement of copyright or otherwise, arising from the
contents of this publication. Every effort has been made to ensure that credits accurately comply
with information supplied. We apologize for any inaccuracies that may have occurred and will
resolve inaccurate or missing information in a subsequent reprinting of the book.
First published in the United States of America by
Rockport Publishers, a member of
Quayside Publishing Group
100 Cummings Center
Suite 406-L
Beverly, Massachusetts 01915-6101
Telephone: (978) 282-9590
Fax: (978) 283-2742
www.rockpub.com
Library of Congress Cataloging-in-Publication data
Fishel, Catharine M.
LogoLounge 5 : 2,000 international identities by leading designers /
Catharine Fishel and Bill Gardner.
p. cm.
Includes index.
ISBN-13: 978-1-59253-527-9
ISBN-10: 1-59253-527-5
1. Logos (Symbols)Catalogs. 2. Corporate imageCatalogs. 3.
DesignersDirectories. I. Gardner, Bill. II. Title. III. Title: Logo lounge fi ve.
NC1002.L63F57 2009
741.6–dc22
2009001505
ISBN-13: 978-1-59253-527-9
ISBN-10: 1-59253-527-5
10 9 8 7 6 5 4 3 2 1
Design: Gardner Design
Layout & Production: tabula rasa graphic design
Production Coordinator: Lauren Kaiser/Gardner Design
Cover Image: Gardner Design
Printed in Singapore
LL5 001-007.1_.indd 2LL5 001-007.1_.indd 2 3/16/09 6:21:14 AM3/16/09 6:21:14 AM
Digital edition: 978-1-61673-622-4
Softcover edition: 978-1-59253-527-9

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