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Job:08-20331/20788/21373 Title:RP-Logo Lounge 6
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020-031_21373.indd 26 9/23/10 9:16 AM
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LogoLounge 6
(Text)
Design Firm
Office
Ogilvy & Mather/IBM
Branding Campaign
Client
Project
“The year 2008 was one of the most volatile years in history, from the
meltdown of our financial system, to the ongoing consequences of a global
energy crisis, to a health care system teetering on the brink of collapse,”
says Greg Ketchum, executive creative director for Ogilvy & Mather (New
York), IBM’s advertising agency. In this extremely challenging marketing
landscape, many companies chose to retreat. “IBM saw it as an opportunity
to provide ...
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