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Job:08-20331/20788/21373 Title:RP-Logo Lounge 6
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LogoLounge 6
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Design Firm
Landor
The Public-Private Partnership for Handwashing with Soap
Identity Design
Client
Project
Landor’s identity design for Global Handwashing Day (GHD) is a study
in contrasts. The design was meant to inspire the humblest of human
actions—washing one’s hands with soap and water—but it had to spread
that notion worldwide. Its goal was to save thousands of lives, but it was
aimed squarely at the smallest among us, the young child.
The design firm had become involved in the project through its connec-
tion to client ...
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