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LogoLounge 6 by Bill Gardner, Catharine Fishel

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A Wisp of Tea
Identity Design
Lin Shaobin Design Co., Ltd., Guangdong Province, China
A Wisp of Tea is a very Zen-based tea shop in Guangdong Prov-
ince, China. Its space could be described as very simple and
laconic, a place of peace and thoughtfulness where one can gain
refreshment for the body and mind.
The tea served in the shop is from the surrounding mountains. It is
unique, made from wild plants that have not been contaminated or
treated in any way. The tea is rare and very special, and the shop’s
owner wanted to convey that in his new identity.
Designer Lin Shaobin, of Lin Shaobin Design Co., Ltd., says the
client wanted to express the quality of the shop’s products so that
they would be enticed to enter the shop by not only his offerings,
but also the spirit behind them.
“He wanted to catch the sense of the inspiration, to express
the headspring of the shop’s feeling in the design,” Lin Shaobin
explains. “I wanted to bring the imaginary space to the people.”
The solution they developed is extraordinarily simple in its ren-
dering but replete with meaning. The barest representation of a
person sits in peace, contemplating the small container of brewing
tea. The steam from the brew moves slowly heavenward, which
could represent inspiration, prayer, or just simple thinking.
“The graphical representation for the words ‘a wisp of tea’ can
be profound as a symbol, so the logo is unique and exquisite.
The randomness and abstraction of the design gives space and
imagination to the people, with a deep Zen consciousness. So,
the logo truly demonstrates the tea’s flavor, how to achieve the
state of Zen through tea, and to understand the peace, reverence,
and simplicity of the spirit of the tea ceremony,” Lin Shaobin says.
Above: Designer Lin Shaobin’s trials for client A Wisp of Tea
centered around the concept of steam. Sketches from the
project show how the designer refined the design down to
its barest essentials.
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LOGO SEARCH
Keywords
Type:
Symbol Typographic
Combo
All
Arts
D
= Design Firm
C
= Client
D
Dickerson
C
Marcus Dickerson
D
J Fletcher Design
C
Greenlitscripts
D
GeniusLogo
C
africanfilmclub.com
D
PUSH Branding and Design
C
Rogue Media
D
Fangman Design
C
AIGA Austin
D
R&R Partners
C
Airwave
D
McGuire Design
C
Flicks and Food
D
Brent Couchman Design
C
Sniper Twins
D
Porkka & Kuutsa Oy
C
Finnish Floorball Association
D
Siah Design
C
Horror Films
D
oneal design
C
Hot Shots
D
Marlin
C
Click Photography
D
FUEL Creative Group
C
Tracy Birdsell Photography
D
Bridges Design Group
C
Payton Bridges
D
Karl Design Vienna
C
Bodalgo GmbH
D
www.n1kk3l.com
C
Attack Concerts
D
Gearbox
C
Lonely Grange Recorders
D
Device
C
Device
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= Design Firm
C
= Client
D
BBM&D Strategic Branding
C
Iconix
D
STUBBORN SIDEBURN
C
Vera project
D
Newhouse Design
C
Permanent Record
D
www.MikeyBurton.com
C
MUSIC SAVES Independent Record Store
D
Kuznetsov Evgeniy | KUZNETS
C
sanofi aventis
D
Art Brown Design
C
Milligan College Strings Camp
D
DeShetler Design
C
Haymaker
D
Kaiser Creative
C
Red Hot Group
D
Kuznetsov Evgeniy | KUZNETS
C
sound republic
D
Logoguppy
C
jazzcuzzi
D
ChapmanCreative
C
Van Cliburn Foundation
D
Kevin Zwirble Design Co.
C
Music & Arts Centers
D
D&i (Design and Image)
C
Ben Gust
D
Kevin Zwirble Design Co.
C
Rooftop Communications
D
Almosh82
C
Almosh82
D
Deep See Design
C
Peter Jones
D
Wizemark
C
365 Logo Project
D
jo
C
Christine Herbeck
D
RedBrand
C
Barber’s shop
D
Hai Truong
C
GoGo Hairdressing
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