
Great designers of logos tend to have a huge passion for the craft.
Part of the success they achieve is based on their draftsmanship
and ability to create visually captivating and succinct images. I’d
argue that the larger part of this gift is due to a diverse education,
one that allows for a deep understanding of symbology and its
origins. A personal well that I frequent is mythology, as it lays the
foundation of much of modern-day storytelling.
I have a coin on my desk that was minted in Greece circa 300
BCE. It bears a picture ...