
8
jurors
LogoLounge 7
Sony Center, and the Brussels airport). He then set up
Branding Today, his own brand-design agency, which
features companies such as Thomas Cook, Ecover,
Vmma, and bpost on its client list. Tom won a gold Effie
Award for his “A” logo for the city of Antwerp.
Tom Andries
Branding Today, Leuven, Belgium
Japan Garden, by One up
“I always look for a good idea in a logo. I love the
Japan garden logo because it is simple and smart.
The designer uses the image of a Japanese rock or dry
garden, in which gravel or sand is raked to symbolize
the ocean, a river, or lake. The act of raking the gravel
into a pattern recalling waves or rippling ...