
Design Firm
Lippincott
Office Depot / Viking
Identity Redesign
Client
Project
Founded in the United States, the global office-supply retailer Office Depot
has two brands in Europe: Office Depot, which supplies large corporations
and public sector organizations; and Viking, which has a distinctive small-
and medium-sized business focus, along with a growing consumer and
home-office audience that shops via its website and catalog.
In the wake of the 2008 global recession, which hit the retail industry hard,
Office Depot brought in Lippincott’s London office to help reposition the
Viking brand. A greater emphasis was placed on making it more small-
business ...