
50
LogoLounge 7
Design Firm
Siegel+Gale
CooperVision
Identity Design
Client
Project
Few things are more important than clear vision, for practical reasons as
well as conceptual ones. Our perception shapes the world around us, a
fact that is especially meaningful for a global contact lens manufacturer
such as CooperVision.
When the company approached Siegel+Gale New York about crafting an
identity system, it wanted to correct the misperception that it was still, after
all these years, only a niche player in the contact lens universe. In fact,
CooperVision had grown to be the third-largest contact lens manufacturer
in the world—but no one saw the company ...