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LogoLounge 7
book

LogoLounge 7

by Bill Gardner, Anne Hellman
August 2012
Intermediate to advanced content levelIntermediate to advanced
192 pages
6h 44m
English
Rockport Publishers
Content preview from LogoLounge 7
50
LogoLounge 7
Design Firm
Siegel+Gale
CooperVision
Identity Design
Client
Project
Few things are more important than clear vision, for practical reasons as
well as conceptual ones. Our perception shapes the world around us, a
fact that is especially meaningful for a global contact lens manufacturer
such as CooperVision.
When the company approached Siegel+Gale New York about crafting an
identity system, it wanted to correct the misperception that it was still, after
all these years, only a niche player in the contact lens universe. In fact,
CooperVision had grown to be the third-largest contact lens manufacturer
in the world—but no one saw the company ...
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Publisher Resources

ISBN: 9781592537273