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LogoLounge 7
book

LogoLounge 7

by Bill Gardner, Anne Hellman
August 2012
Intermediate to advanced content levelIntermediate to advanced
192 pages
6h 44m
English
Rockport Publishers
Content preview from LogoLounge 7
56
LogoLounge 7
Design Firm
The Brand Agency
Perth Zoo / “Nocturnal Concerts at the Zoo”
Identity Design
Client
Project
Very often, a new logo design comes with a new name. Brands seeking
a fresh start are advised to first seek a new brand name, and out of this a
logo can be born.
This was the case with the Perth Zoo’s successful Twilight Concert Series.
The park had been offering summer concerts on its grounds for more than
one hundred years. When a new promoter was brought in to expand the
series with higher-profile acts appealing to an older demographic, it was
time for an identity change.
The first step The Brand Agency, based throughout Western Australia, ...
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Publisher Resources

ISBN: 9781592537273