Mikey Burton Design & Illustration
Fuel by Commoner, Inc.
“Out of the literal tens of thousands of logos I reviewed, this logo stood out to me the most. It’s not the first direction one would think of when designing a mark for a coffee shop, because comparing coffee to crude oil is a little unappetizing, but it works so well. This is such a great bold logotype, very well balanced just like a good cup of coffee. It has that great Americana feel, but doesn’t feel like a recycled old gas station logo. For me, it also conjures up comic book covers or even could be scrawled across a superhero’s chest. It’s hard to capture the pure ...