Dedicated to my four families:
First, my wife, Andrea, and my favorite daughter, Molly.
Second, my fellow workers, Elisabeth, and Susan especially.
Third, to my treasured confidants and partners in LogoLounge,
Cathy, Troy, Brian, Pam, and Lisa.
Fourth, to all the great designers who “got” the idea and lit the
fire that’s become
—Bill Gardner
To Bill for believing in someone he had never even met face-to-
face, and to the guys of Boy Scout Troop 178 of Morton, Illinois,
from your assistant Scoutmaster. You make my life a joy.
—Cathy Fishel

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