LogoLounge

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When LogoLounge.com first went online in late 2001, we had no

idea how enthusiastic a response we would receive from some of

the design industry’s most talented and prolific designers. A who’s

who of designers from six continents began uploading thousands

of logos to the Web site, and they continue to do so today. Lesser-

known but still exciting individuals and firms have also come on

board, adding even more depth and breadth to the collection.

As this enormous resource began to gel, the logical next step

seemed to be an annual—a printed companion—that would

assemble the best and most exciting work from the site each year.

But rather than just produce a one-dimensional collection with-

out context, we decided to create a book with (a) substantial

editorial content, and (b) an Internet site that will allow you to

search the book’s contents easily and quickly. Simply log onto

http://www.logolounge.com/book1, and you will be able to swiftly

navigate through the more than two thousand logos in this book by

searching by designer, client, industry, type of logo, or keywords.

A panel of nine renowned identity designers from around the

globe selected this collection. Their choices form an inspirational

resource and reference tool through which you can explore the

trends and influences driving international branding today. In the

book and on the companion Internet site, the logos have been

arranged categorically to allow for fast access and to show off the

dramatic diversity of styles used to depict similar subject matter.

You will also have the opportunity to investigate the thinking pre-

mier design firms use as they tackle the identity process for

clients as diverse as Madonna and the city of Hong Kong. Peer

into the project files behind the naming and design of the implike

TiVo logo. Follow airline British Midland’s graceful transforma-

tion into the stylish bmi. Learn how designers help brand-new

firms get off to a healthy start, as well as how they revitalize long-

standing organizations such as a hundred-plus-year-old dairy

and a centuries-old museum.

Our goal is to inspire and educate you without exhausting you (or

your supply of sticky notes) in the process. LogoLounge.com and

this new book are truly hybrids of print and Web: You may read at

your leisure, or do a quick, intuitive search. Our sincere hope is

that LogoLounge will open up more time for you to do what you

like best: design.

—Bill Gardner and Cathy Fishel