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LogoLounge
book

LogoLounge

by Bill Gardner, Catharine Fishel
September 2004
Intermediate to advanced content levelIntermediate to advanced
192 pages
6h 20m
English
Rockport Publishers
Content preview from LogoLounge
20
What’s missing from many corporate identity projects, says
Rüdiger Goetz, principal with Matthias Simon of Simon & Goetz
(Frankfurt, Germany), is the truest benefit to the client’s brand—
that is, business success. Many designs produced today are
visually exciting and some even win industry awards, he acknowl-
edges, but what is the actual worth of those designs? Do they
really help the client for whom they were designed?
Simon & Goetz’s identity design for Rotwild, a brand new com-
pany making ultra-premium mountain bikes is a good example of
how an effective brand image is created from the ground up, and
how that identity is crucial for corporate ...
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Publisher Resources

ISBN: 9781592530878