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Learning Curve, the parent company behind many educational
toy lines, is an expert in offering products that it calls “playtime-
enrichment toys.” Focus-group studies agreed, as did the spe-
cialty stores that carry the company’s products.
In fact, just about everyone agreed that if there was a manufac-
turer that was altruistic and trustworthy enough to be recognized
as a leader in developmental toys, it was Learning Curve.
Parham Santana was brought in by Learning Curve’s manage-
ment to create a more muscular brand for the company. The
design firm felt that its client deserved the cachet of being the
expert in their field, and the firm set out to pr ...