190
191
Bill Gardner is president of Gardner Design and has produced work
for Learjet, Thermos, Nissan, Pepsi, Pizza Hut, Kroger, Hallmark, Cargill
Corporation, and the 2004 Athens Olympics. His work has been featured
in Communication Arts, Print, Graphis, New York Art Directors Annual, Step
Inside Design, Mead Top 60, the Museum of Modern Art, and
many other national and international design exhibitions. He lives in
Wichita, Kansas.
Cathy Fishel is a freelance writer and editor who specializes in graphic
design. She is the author of many books on the subject; contributes to
many magazines, including PRINT and Communication Arts; and is editor
of LogoLounge.com.
©2003, 2011 by Bill Gardner
First paperback edition printed in 2004.
All rights reserved. No part of this book may be reproduced in any form
without written permission of the copyright owners. All images in this book
have been reproduced with the knowledge and prior consent of the artists
concerned and no responsibility is accepted by producer, publisher, or
printer for any infringement of copyright or otherwise, arising from the con-
tents of this publication. Every effort has been made to ensure that cred-
its accurately comply with information supplied.
First published in the United States of America by
Rockport Publishers, Inc., a member of
Quayside Publishing Group
100 Cummings Center
Suite 406-L
Beverly, MA 01915
Telephone: (978) 282-9590
Fax: (978) 283-2742
www.rockpub.com
L
L
i
i
b
b
r
r
a
a
r
r
y
y
o
o
f
f
C
C
o
o
n
n
g
g
r
r
e
e
s
s
s
s
C
C
a
a
t
t
a
a
l
l
o
o
g
g
i
i
n
n
g
g
-
-
i
i
n
n
-
-
P
P
u
u
b
b
l
l
i
i
c
c
a
a
t
t
i
i
o
o
n
n
d
d
a
a
t
t
a
a
a
a
v
v
a
a
i
i
l
l
a
a
b
b
l
l
e
e
ISBN-13: 978-1-59253-087-8
ISBN-10: 1-59253-087-7
10 9 8 7 6 5 4 3 2 1
DC Comic images © DC Comics. All rights reserved.
Design: Gardner Design
Layout & Producton: tabula rasa graphic design
Cover Image: Gardner Design
Project Manager/Copy Editor: Nancy Elgin
Proofreader: Stacey Follin
Printed in China
Digital edition: 978-1-61060-175-7
Softcover edition: 978-1-59253-087-8

Get LogoLounge now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.