STRATEGY 3
PERSUADE: Mastering the Cornerstones of Persuasive Communication
“Your pitch is like live TV—there’s no room for error.”
—Michael Platt, president of Design Write
 
A tall man who looks like he may have once played football, Michael Platt quietly enters the room. A warm look on his face, he nods a cordial hello to colleagues and takes a seat on the side of the large boardroom table, not at the head, which is unusual because this man is the boss.
Everyone in the room is aware of his energy, and he has yet to open his mouth. As others enter, he remains cordial yet quiet. His presence, however, fills the room.
As the meeting commences, he listens. He watches the body language around the table. And just when you think he’s there merely ...

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