2

THE COMPETITIVE ADVANTAGE

I look into their eyes and I try to figure out whether they love the money or they love the business. Everybody likes money. If they don’t love the business, I can’t put that into them. . . . We count on people loving the business. Then my job is to make sure that I don’t do anything that in effect kills that love of the business.

—WARREN BUFFETT

A BUSINESS FRAMEWORK FOR LOVE

If you’re an aspiring leader in this crazy world, you probably wake up many nights thinking about the daunting task that’s staring you down. You’ve noticed that the world’s a bit messed up. It’s complicated. And complex. Lots of moving parts that somehow must fit together if everything is going to work out well. And it’s a world with lots of ...

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