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THE ROI OF LOVE

When we’re nice to people, turns out, people are nice back. P.S. The opposite is also true.

—SIMON SINEK

THE BIG IDEA: DO WHAT YOU LOVE IN THE SERVICE OF PEOPLE WHO LOVE WHAT YOU DO

Business leaders love acronyms. Maybe not as much as consultants, drill sergeants, or Baptist preachers, but it’s close. And few acronyms are dearer to the hearts of business leaders than this one: ROI.

Ah, yes, the holy grail of all business acronyms—the return on investment. This, fellow laborers, is the payoff! It’s the pot of gold at the end of the rainbow. You deposit your time, your money, your brain power, your strategies, your vision, your sleep, and anything else that you think might help, all in anticipation of seeing the return on that ...

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