Chapter 8
Going for the Gold: Developing Station Income
IN THIS CHAPTER
Financing your operations
Cultivating support and funding
Building incentive programs and sales
Developing fundraising events
Truth be told, I am a believer in the Field of Dreams. If you build it, they will come. Of course, building the dream includes developing ways to keep it financially afloat and discovering ways to fund your dream-building project!
As noncommercial stations, LPFMs are restricted from advertising (thankfully) but many other ways exist to generate income for your community radio operation. This chapter discusses some unique strategies for fundraising that are well within Federal Communications Commission (FCC) guidelines (find out more about the FCC in Chapter 10). Sometimes you have to get creative, so this chapter is here to help!
Making Friends and Creating Opportunities
As soon as you have made the decision to build a radio station, the first thing you need to do is get your boots on the ground. Start talking to folks, finding out who in your community may be interested in working ...
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