Chapter 15
Connecting with Listeners Locally and Worldwide
IN THIS CHAPTER
Promoting your station to international audiences
Distributing your programming worldwide
Using on-demand tools to share your programming
Getting your remote broadcasting show on the road
We live in an incredible time in which the magic of the Internet can connect us with people worldwide. This includes listeners to your LPFM radio station!
It’s one thing to establish a web stream (check out Chapter 5 for more on this), but quite another to have international audiences tuning in. It’s hard to describe the thrill of listeners connecting from distant locations around the world. It feels a little like building a bridge to world peace — and I highly recommend you experience it for yourself!
In this chapter, I provide some tips on bringing your brand and your broadcast to locations all around the globe.
Promoting Your Station Internationally
We are living in new and exciting times. Thanks to social media, everyone is a celebrity and everyone can be an influencer. In the following sections I share some ideas ...
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