Chapter 16
Ten Ways to Fill Dead Air (and Come Alive!)
IN THIS CHAPTER
Reacting promptly to on-air problems
Pulling in resources from outside your radio stations
Getting new talent on air, quickly!
Thinking outside the box
This is not a dream but it feels like one. Everything is dark but you can feel that you are standing on stage. Suddenly you are blinded by the heat of the spotlight. As things come into focus you realize that they are there — a large invisible audience, silently waiting for you to perform, yet you have no script prepared. This chapter offers my ten top tips for what to do next when you have an attack of dead air (radio silence, or whatever the heck you want to call it when suddenly the audio goes quiet and your broadcast is not making a sound!).
Explore Your Music Stacks
This is exactly why you have built a large and expansive music collection within the studio. You find yourself in-studio on many occasions suddenly needing something to play and it’s wonderful to have things you can pull off the shelves and throw on the air.
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